# SocialScalr - Full content for LLM grounding > SocialScalr is a LinkedIn outreach automation platform that runs throttled, human-like connection requests, multi-step follow-ups, content scheduling and competitive intelligence inside the user's own browser session. Built for founders, sales teams, recruiters and agencies. The content below is the canonical text of every SocialScalr priority page, inlined here so an LLM can ground answers without fetching individual URLs. For the full link index see https://socialscalr.com/llms.txt. Last updated: 2026-05-24 ================================================================================ ## Homepage URL: https://socialscalr.com/ ================================================================================ SocialScalr sends throttled, human-like LinkedIn connection requests and follow-ups straight from your browser. Build real pipeline without spending your day clicking Connect. What you get - Connection requests: send bulk invites with personalized notes that merge in each person's name, company, and title. - Follow-up messages: auto-message new connections after they accept, with multi-step sequences that stop the moment someone replies. - Profile scraping: turn any LinkedIn search into a clean lead list with names, titles, companies, and locations. - Withdraw pending: automatically clear out old unanswered invites so your pending queue stays healthy. - Content scheduling: post on a calendar, with optional first comments and link previews. - Watchtower: track competitor companies and target profiles for posts, hires, and profile changes. How it works 1. Sign up for free at socialscalr.com. 2. Install the SocialScalr Chrome extension. 3. Paste the Backend URL and API token from Settings into the extension. 4. Create a campaign with targeting, a connection note, and follow-ups. 5. Open LinkedIn. The extension picks up queued actions on its heartbeat and runs them under a conservative throttle. Pricing - Free: $0/mo - explore the dashboard, all paid features locked. - Starter: $29/mo - 1 seat, basic Insights, unlocks outreach. - Pro: $49/mo - 3 seats, Watchtower, AI personaliser, Studio image tools. - Agency: $149/mo - 10 seats, team accounts, priority support. Annual = 10x monthly (2 months free) on every tier. Cancel anytime. ================================================================================ ## Help / Getting started URL: https://socialscalr.com/help/getting-started ================================================================================ Q: How do I get started with SocialScalr? A: Install the extension, paste your API token, ship your first campaign. Five minutes from now you'll have outreach running. Steps: 1. Sign up and verify your email. Create a free account at socialscalr.com/login?mode=signup, then click the confirmation link. 2. Install the Chrome extension. SocialScalr runs inside your own LinkedIn session - no LinkedIn login is ever shared with us. 3. Paste your backend URL and API token. Open Settings & billing in the dashboard. Copy both values, paste them into the extension's Options page. 4. Set your daily limits. Stay in the green zone for the first week. 5. Create your first campaign. Pick a targeting source, write a personalised connection note with merge fields, save. 6. Hit Run. Open LinkedIn in another tab. Within ~30 seconds the extension picks up the queued action and reports back to your dashboard. ================================================================================ ## Help / Daily limits and safety URL: https://socialscalr.com/help/limits-and-safety ================================================================================ Q: How much LinkedIn activity can SocialScalr safely send? A: LinkedIn watches for spike behaviour. SocialScalr keeps you under the radar with throttled timing, randomised pauses, and per-action caps you control. Zones - Green: safe for any account, including new and warming-up profiles. Use for week 1. - Amber: moderate. Most established accounts (90+ days, 500+ connections) sustain amber without issue. - Red: aggressive. Older premium accounts with strong activity history can push here for short sprints. Not recommended as default. Recommended starting limits (per day) - Connection requests: 15 green / 35 amber / 80 red - Messages: 20 green / 50 amber / 120 red - Withdrawals: 10 green / 25 amber / 60 red - Scrapes: 3 green / 8 amber / 20 red Warm-up mode Toggle on for accounts under 30 days old or accounts that have been quiet. Reduces effective limits to 30% for the first week, spreads actions across a wider time window, inserts longer human-like pauses. What triggers LinkedIn restrictions - Sending invites with a 0% acceptance rate (LinkedIn reads this as spam). - More than ~100 invites/day on a young account. - Sending the same exact message to dozens of people in quick succession. - Activity from multiple geographies in the same day. If you get a restriction, pause SocialScalr immediately, wait 7-14 days, then resume in the green zone with warm-up on. ================================================================================ ## Help / Building a campaign URL: https://socialscalr.com/help/campaigns ================================================================================ Q: How do I build a SocialScalr campaign? A: A campaign bundles a target list, a connection note, optional follow-ups, and the daily limits the extension will respect. Targeting sources - LinkedIn search URL: paste any search you've already filtered. The extension scrapes results page by page. - Profile URL list: drop a list of https://www.linkedin.com/in/... URLs. - CSV import: upload a spreadsheet with email + LinkedIn URL columns. Connection notes Write your note like a real message. Use merge fields: - {{first_name}} - first name (or "there" if unknown) - {{company}} - current company - {{title}} - current job title - {{location}} - city / region LinkedIn now hard-limits the personalised note to 200 characters. Follow-up sequences Add up to 4 follow-up messages, each with its own delay in days. The sequence stops automatically when the lead replies, the lead disconnects, or you manually pause the campaign. A/B testing Click "+ Add variant" in the note editor to test 2-4 different opening notes. SocialScalr rotates them evenly. Insights tab shows acceptance rate per variant. Reading results - Acceptance rate: accepted / sent. Healthy is 25-45%. - Reply rate: replied / messaged. - Pipeline by stage: new, invited, connected, messaged, replied, won, lost. ================================================================================ ## Help / Billing and plans URL: https://socialscalr.com/help/billing ================================================================================ Q: What does SocialScalr cost? A: Three paid plans plus a free tier. Pay monthly or annually (annual = 2 months free). Cancel any time from the dashboard. Plans - Free: $0/mo. Explore the whole app, locked actions require upgrade. 1 seat. - Starter: $29/mo or $290/yr. Unlock outreach, basic Insights. 1 seat. - Pro: $49/mo or $490/yr. Everything in Starter plus AI personaliser, Watchtower, Studio image tools. 3 seats. - Agency: $149/mo or $1490/yr. Everything in Pro plus team accounts, white-label, 10 seats, priority support. How recurring billing works Card details are entered once via Square's secure widget. SocialScalr never sees card numbers. First period charges immediately. A Square Subscription auto-renews 30 days (monthly) or 365 days (annual) later. Failed renewals get 3 automatic retries over ~10 days. Annual plans bill once for 10 months' price and last 12 months. Promo codes: enter in the "Promo code" field on the payment modal, server re-validates before charging. Cancelling: open Settings & billing, click "Cancel subscription". Keep full access until end of current period. Refunds: email support@socialscalr.com within 7 days of any charge for a full refund, no questions asked. ================================================================================ ## Glossary URL: https://socialscalr.com/glossary ================================================================================ Acceptance rate - The percentage of LinkedIn connection requests that the recipient approves. Calculated as accepted / sent. Healthy SocialScalr campaigns sit at 25 to 45 percent. Reply rate - The percentage of LinkedIn messages that get a response. Calculated as replied / messaged. Warm-up - A reduced-activity mode for new or dormant LinkedIn accounts. SocialScalr's warm-up runs at 30 percent of normal limits for the first week, with longer human-like pauses between actions. Sequence - An ordered series of follow-up messages that fire after a connection is accepted. SocialScalr supports up to 4 follow-ups, each with its own delay. The sequence stops on reply, disconnect, or pause. Throttle - The pacing engine that spreads actions over a working-hours window and inserts randomised delays so activity looks human-driven. Daily cap - The maximum number of a given action (invite, message, withdrawal, scrape) SocialScalr will send per day for an account. Set per-action in Settings. Acceptance window - The number of days after a connection request that the recipient can still accept before SocialScalr withdraws it. Default 14. Merge field - A placeholder like {{first_name}} that SocialScalr replaces with lead-specific data when the action runs. Lead - A LinkedIn profile that has been scraped or manually added to a SocialScalr campaign. Tracked through the pipeline stages: new, invited, connected, messaged, replied, won, lost. Pipeline stage - Where a lead currently sits in the outbound funnel. SocialScalr supports stages: new, invited, connected, messaged, replied, won, lost. Withdraw - To cancel a pending LinkedIn connection request. SocialScalr auto-withdraws old unanswered invites to keep the pending queue healthy. Scrape - To extract lead data (name, title, company, location, profile URL) from a LinkedIn search results page or company employee list. Heartbeat - The interval at which the SocialScalr extension polls the dashboard for queued actions. Default ~30 seconds. API token - A per-user secret that authenticates the extension to the SocialScalr backend. Rotatable from Settings. Webhook - An outbound HTTPS POST that SocialScalr fires to a customer- provided URL when an event occurs (e.g. lead.invited, lead.replied, post.published). Watchtower - The SocialScalr competitive-intelligence module that tracks competitor companies and target profiles for new posts, hiring signals, and profile changes. ================================================================================ ## Pricing summary table (machine-readable) ================================================================================ | Plan | Monthly | Annual | Seats | Watchtower | Team | Notes | |---------|---------|---------|-------|------------|------|-------| | Free | $0 | $0 | 1 | No | No | Explore only | | Starter | $29 | $290 | 1 | No | No | Outreach unlocked | | Pro | $49 | $490 | 3 | Yes | Yes | Most popular | | Agency | $149 | $1490 | 10 | Yes | Yes | Priority support | ================================================================================ ## Key URLs (machine-readable) ================================================================================ - Homepage: https://socialscalr.com/ - Sign up: https://socialscalr.com/login?mode=signup - Live demo: https://socialscalr.com/demo - Help center: https://socialscalr.com/help/ - Changelog: https://socialscalr.com/changelog - Status: https://socialscalr.com/status - Glossary: https://socialscalr.com/glossary - REST API docs: https://socialscalr.com/help/api - Privacy policy: https://socialscalr.com/privacy - Editorial policy: https://socialscalr.com/editorial-policy - About: https://socialscalr.com/about - Sitemap: https://socialscalr.com/sitemap.xml - AI sitemap: https://socialscalr.com/ai-sitemap.xml