Content scheduler - LinkedIn posts, banners, photos, and text formatting

Outbound only works at full strength when paired with a content engine. The Content tab in SocialScalr handles the publishing side: scheduled posts with calendar view, banner creator, profile photo tool, a LinkedIn text formatter (because LinkedIn doesn't support real markdown), auto-comment rules, and a media library.

What's in the Content tab

1. Post composer - write a LinkedIn post with character counter, mobile preview, image attachment, and "see more" truncation indicator.
2. Calendar view - drag-and-drop scheduled posts across the week/month. Slot recommendations for highest-engagement times.
3. Banner creator - 1584x396 LinkedIn cover image generator with background, overlay, colours, drag-and-drop text and draw.
4. Profile photo creator - circular crop tool with background-fill, borders, branded ring colours.
5. LinkedIn text formatter - Unicode-bold / italic / monospace generator (because LinkedIn strips real formatting).
6. Auto-comment rules - automatically comment on posts that match keyword + author filters. Operates on your 1st-degree network.
7. Media library - upload once, reuse across posts. Auto-resizes for LinkedIn's preferred dimensions.

The post composer

• Character counter with the "see more" truncation marker at 210 chars on mobile.
• Inline formatting button - one-click bold/italic that wraps selected text in the Unicode equivalent.
• Image attachment - drag image into composer or pick from media library. Auto-validated against LinkedIn dimensions.
• Mobile + desktop preview - see exactly how the post looks before scheduling.
• Hook score (Pro) - the first-line analyzer flags weak openers and suggests stronger formats.
• Hashtag suggester - based on keywords in your draft.

Calendar view

Drag-and-drop scheduled posts across a 7-day or 30-day calendar. Click any empty slot to compose. Recommended slots are highlighted based on when your audience is most active (SocialScalr's smart send-time analyser data).

Common pattern customers use: batch-write 8-10 posts on Sunday, drop them on Tue/Wed/Thu 9am slots, forget for the next two weeks.

Banner creator

Built-in editor for the LinkedIn cover image (1584x396px). Capabilities:

• Background: upload your own image, pick from stock, or solid colour gradient.
• Overlay: semi-transparent rectangle over the background for text readability.
• Text layers: drag-and-drop headlines, CTAs, body copy. Custom fonts, colours, sizes.
• Drawing tools: shapes, arrows, dividers for visual interest.
• Brand colour saver: save your palette for reuse across banners.
• Export: 1584x396 PNG, ready to upload to LinkedIn.

Profile photo creator

Smaller tool but used by many customers in onboarding:

• Upload portrait, auto-circular-crop.
• Background fill (transparent, white, gradient, custom).
• Branded ring overlay (colour + thickness configurable).
• Export at 400x400 PNG.

LinkedIn text formatter

LinkedIn's post composer does not support standard rich-text markup. No italic, no bold, no code. The text formatter generates Unicode equivalents that render across LinkedIn's web + mobile clients:

• 𝐁𝐨𝐥𝐝 (Unicode bold)
• 𝘐𝘵𝘢𝘭𝘪𝘤 (Unicode italic)
• 𝙼𝚘𝚗𝚘𝚜𝚙𝚊𝚌𝚎 (Unicode monospace)
• Bullet-list and numbered-list templates with proper Unicode bullets.

Paste text → pick style → copy the Unicode-rendered output → paste into LinkedIn composer. Note: Unicode characters can affect screen-reader accessibility, so use sparingly for headlines and key phrases only.

Auto-comment rules

Define rules that comment on matching posts automatically:

• Trigger: author matches list, or keyword appears in post text.
• Action: post a comment from a rotating list of comment templates.
• Throttle: max 5 auto-comments per day across all rules; randomised timing.

Most operators use this carefully - generic auto-comments fail loudly. The high-value use case: auto-engage with a specific list of 20-30 ICP people whose content you genuinely care about, with comment templates that read as a curious peer.

Media library

Upload images once, reuse across posts. Auto-tags by aspect ratio so you can quickly find the right asset. Storage: 500MB on Starter, 5GB on Pro, 50GB on Agency.

Why content + outreach in one tool

Three reasons it's bundled:

1. Acceptance compounds with feed presence. Cold connection requests have 28-32% baseline acceptance. The same requests to people who've seen your posts twice in the last 2 weeks: 45-55%.
2. Reply rate compounds with credibility. Warmed contacts who've engaged with your content reply at 2-3x the rate of cold contacts.
3. Inbound DMs become a meaningful pipeline source. By month 3 of a consistent content cadence, inbound DMs typically account for 20-40% of all booked conversations.

Splitting content into a separate $20-30/mo tool (Buffer, Hypefury, Taplio) made sense before SocialScalr; the bundling math is now obvious for most operators.

Plan availability

• Free: 5 scheduled posts/month, text formatter, banner creator.
• Starter ($29/mo): Unlimited scheduled posts, full calendar, 500MB media.
• Pro ($49/mo): Hook score, auto-comment rules, 5GB media, smart send-time slots.
• Agency ($149/mo for 10 seats): Per-seat content libraries, shared brand assets, 50GB media.

Related

• Post hook generator - rewrite weak openers before scheduling.
• Content help docs - setup walkthroughs.
• Coaches and creators use case - the content-first playbook.