Building a campaign

A campaign is the unit of outreach in SocialScalr. It bundles a target list, a connection note, optional follow-ups, and the daily limits the extension will respect.

Targeting

Three ways to load people into a campaign:

• LinkedIn search URL - paste any search you've already filtered. The extension scrapes results page by page during its scrape window.
• Profile URL list - drop a list of https://www.linkedin.com/in/... URLs.
• CSV import - upload a spreadsheet with email + LinkedIn URL columns to match existing contacts.

Connection notes

Write your note like a real message. Use merge fields to personalise:

• {{first_name}} - first name (or "there" if unknown)
• {{company}} - current company
• {{title}} - current job title
• {{location}} - city / region

Follow-up sequences

Add up to 4 follow-up messages, each with its own delay (in days). The sequence stops automatically when:

• The lead replies (their reply lands in your Inbox).
• The lead disconnects or is removed.
• You manually pause the campaign.

A/B testing

In the note editor click "+ Add variant" to test 2-4 different opening notes. SocialScalr rotates them evenly and the Insights tab shows acceptance rate per variant so you can pick the winner for your next campaign.

Reading results

The campaign detail page shows:

• Acceptance rate - accepted / sent. Healthy is 25-45%.
• Reply rate - replied / messaged.
• Pipeline by stage - new, invited, connected, messaged, replied, won, lost.
• A/B leaderboard - if you ran multiple variants.